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PPC stands for pay-per-click, in which advertisers are charged a fee when their ads are clicked. As a result, you are essentially paying for targeted traffic to your website (or landing page or application). The PPC fee is trivial when PPC is working properly because the click is worth more than what is charged for it. For example, if you pay $3 for a click, but the click results in a $300 sale, then you’ve made a hefty profit.
