Digital Marketing Services For Home Service Companies

The marketing industry has changed more in the past 10 years than it had in the previous 100 years, shifting us from the age of TV spots and print ads to the age of websites, online video, social media, and Google. Consumers today have access to the web around the clock; U.S. citizens consume digital media up to six hours a day, and that doesn't include those whose jobs depend on the internet.


What are the best ways to turn these online consumers into paying customers? An award-winning online marketing company provides top-rated internet marketing services. As your 24/7 online sales representative, your website is arguably one of your most important marketing assets. But how easy is it to find?


Lina Web Studio can help you develop an effective online marketing strategy to drive more qualified traffic to your site and convert those visitors into leads and sales. So, what are you waiting for? Give us a call today and let's get started.



Black man leading a meeting


Our Internet Marketing Services

What is digital marketing, and what are the different types of digital marketing channels? Great question! Any type of web-based promotion is considered digital marketing. We offer the following services:


WEBSITE DESIGN & DEVELOPMENT SERVICES

Your website feeds information into Google and other search engines, making it the foundation of your online presence and search visibility. Lina Web Studio's website design services build a solid foundation for your marketing campaigns, comply with Google's standards for page speed and user experience, and convert more site visitors into leads.


SEARCH ENGINE OPTIMIZATION (SEO)

93% of online experiences begin with search engines, so if you are looking to increase website traffic, leads, and sales, you will need SEO services. A higher keyword ranking on Google results in higher qualified website traffic, leads, and sales.


LOCAL SEO

Consumers search online for local services 97% of the time, and 82% of smartphone users use a search engine to find local businesses. Take advantage of local SEO services to reach them. Your customers are looking for your business -- let Blue Corona help them find you.


PAY-PER-CLICK ADVERTISING (PPC)

Pay-per-click (PPC) advertising is a short- and long-term strategy to position your business at the top of search engine results. There is no waiting for rankings to grow; you get visibility and leads immediately. Our PPC analysts are Google Premier Partners and Microsoft Advertising partners who have met rigorous qualifications to manage your campaigns. A PPC team backed by Google and Microsoft optimizes your campaigns, lowers your cost per lead from PPC, and boosts ROI from your digital marketing campaigns.


GOOGLE LOCAL SERVICES ADVERTISING

Local services ads on Google are the most affordable marketing strategy for home services. Local Services is ranked at the top of Google on both mobile and desktop searches, enabling you to connect with qualified customers looking for your specific services right now. Blue Corona's Local Services ad management team can handle all aspects of your campaign, from profile setup and optimization to setting bid strategies and disputing calls on your behalf.


SOCIAL MEDIA MARKETING

Social media users spend 3 hours per day browsing their favorite platforms, making social media marketing an effective advertising strategy to grow leads and engage with your local community. You can grow your page likes and followers across popular channels like Facebook, Instagram, LinkedIn, Twitter, and more!

REPUTATION MANAGEMENT

Reputation is everything. According to studies, 75% of consumers trust a local business more if it has positive reviews, whereas 60% of consumers don't want to hire a business based on negative reviews. Lina Web Studio's reputation management services help you generate more reviews and manage/respond to negative reviews on your behalf.

What are the best ways to turn these online consumers into paying customers? An award-winning online marketing company provides top-rated internet marketing services. As your 24/7 online sales representative, your website is arguably one of your most important marketing assets. But how easy is it to find?



Three people meeting at a table

Let Lina Web Studio’s digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales. What are you waiting for? Contact us today and start dominating the web. Our Internet Marketing Services


What is digital marketing, and what are the different types of digital marketing channels? Glad you asked. Digital marketing refers to any promotional activity conducted online. Our marketing services include: DIGITAL COMPETITIVE ANALYSIS A successful digital marketing campaign must be data-driven. A digital competitive analysis from Lina Web Studio will analyze your website and three of your competitors. It offers a clear path to improving your website's SEO and PPC performance and generating more sales and leads.

WEBSITE DESIGN & DEVELOPMENT SERVICES Your website feeds information into Google and other search engines, making it the foundation of your online presence and search visibility. Lina Web Studio's website design services build a solid foundation for your marketing campaigns, comply with Google's standards for page speed and user experience, and convert more site visitors into leads.

SEARCH ENGINE OPTIMIZATION (SEO) 93% of online experiences begin with search engines, so if you are looking to increase website traffic, leads, and sales, you will need SEO services. A higher keyword ranking on Google results in higher qualified website traffic, leads, and sales.

LOCAL SEO Consumers search online for local services 97% of the time, and 82% of smartphone users use a search engine to find local businesses. Take advantage of local SEO services to reach them. Lina Web Studio can help your customers find your business.

PAY-PER-CLICK ADVERTISING (PPC) Pay-per-click (PPC) advertising is a short- and long-term strategy to position your business at the top of search engine results. There is no waiting for rankings to grow; you get visibility and leads immediately. Our PPC analysts are Google Premier Partners and Microsoft Advertising partners who have met rigorous qualifications to manage your campaigns. A PPC team backed by Google and Microsoft optimizes your campaigns, lowers your cost per lead from PPC, and boosts ROI from your digital marketing campaigns.

GOOGLE LOCAL SERVICES ADVERTISING Local services ads on Google are the most affordable marketing strategy for home services. Local Services is ranked at the top of Google on both mobile and desktop searches, enabling you to connect with qualified customers looking for your specific services right now. Lina Web Studio's Local Services ad management team can handle all aspects of your campaign, from profile setup and optimization to setting bid strategies and disputing calls on your behalf.

DISPLAY ADVERTISING SERVICES A display ad is a form of PPC marketing that targets unsuspecting consumers based on their demographics. Make engaging ads that build brand awareness and resonate with customers before they need you.

REMARKETING ADVERTISING SERVICES (RETARGETING) When you search for a product online, do you wonder why you seem to see the product and company everywhere else you go? That's remarketing at work. Utilize remarketing advertising to target website visitors who did not convert and turn them into paying customers 7, 45, and even 90 days after they visited your website.

EMAIL MARKETING Email marketing generates $44 in revenue for every $1 spent, making it a cost-effective way to grow your business. We help your business stay top-of-mind with prospects and existing customers by sending monthly email newsletters. We handle the design, copywriting, and customer list segmentation while you generate more leads and sales.

SOCIAL MEDIA MARKETING Social media users spend 3 hours per day browsing their favorite platforms, making social media marketing an effective advertising strategy to grow leads and engage with your local community. Get more likes and followers on Facebook, Instagram, LinkedIn, Twitter, and more!

REPUTATION MANAGEMENT Reputation is everything. According to studies, 75% of consumers trust a local business more if it has positive reviews, whereas 60% of consumers don't want to hire a business based on negative reviews. Through Lina Web Studio's reputation management services, you can generate more reviews and manage and respond to negative reviews on behalf of your company.

MEDIA BUYING & PLANNING SERVICES Especially when it comes to buying ad spots and planning integrated campaigns, mass media marketing campaigns can be a headache. Our media buying and planning services for home service companies relieve you of the stress of planning your TV, radio, and outdoor advertising campaigns. We will plan a fully integrated campaign for you.

OTT ADVERTISING (OVER-THE-TOP) OTT (over-the-top) advertising provides a positive brand lift across home service businesses' digital marketing campaigns. Leverage OTT advertising to complement SEO, PPC ads, and your entire digital presence to increase leads and brand awareness.

TV ADVERTISING Are you looking for another proven marketing strategy to grow your brand awareness? Consider TV advertising by Lina Web Studio. Scriptwriting, shooting, and post-production editing are part of our commercial production services.

RADIO ADVERTISING Radio advertising is a proven method to grow brand awareness and differentiate your brand from the competition while being more affordable than TV ads. With Lina Web Studio's radio advertising services, home service companies and contractors can avoid the stress of buying and planning their campaigns and ensure integrated marketing across mass media and digital platforms.

BILLBOARD ADVERTISING In your local market, billboards generate millions of impressions. Lina Web Studio can plan, buy, and design your billboard ads, ensuring consistent messaging across outdoor ads and your digital marketing campaigns. Our team helps you determine the best billboard locations to maximize brand visibility and impressions, resulting in brand lifts across digital channels including SEO, PPC, and direct website traffic.



Wix button

Wix CHAT (WEBSITE CHAT SERVICES) The Wix Chat service makes customer communication simple for you and your customers. In addition to AI-based and live-chat capabilities, you can take a customized hands-off or hands-on approach, allowing you to free up your CSRs' time while still delivering instant customer service. Additionally, Lina Web Studio Chat increases booked appointments by 20%.

SMART SELLING (CUSTOMER SERVICE TRAINING) Using call monitoring, we can improve customer service experiences and increase your return on marketing investments. All phone calls are tracked by channel, recorded, and listened to by a real team member through our proprietary call tracking integration. Our team can identify how to close more customers from your inbound phone calls so that you can get the most value from every phone call.

LEAD RECOVERY SERVICES Customer service representatives have accidentally lost leads in every business. Do you ever wonder how much revenue you've lost by dropping leads? Lina Web Studio's Lead Recovery services allow you to make the most of your existing lead pool and take full advantage of your marketing spend. After listening to more than 3.5 million phone calls, we know how to identify leads that should've been booked and get them back into your hands as soon as possible.

DEDICATED HOME SERVICES MARKETING TEAM Our team of home services digital marketing specialists know the trades like the back of their hands. Our team works with you to solve common marketing challenges that arise from seasonality and industry-specific factors. We manage your online marketing campaigns as if they were our own and are data-driven at our core. We are committed to helping you increase leads and sales and grow your business.


Get Found, Get Noticed, and Get Leads with Digital Marketing Services from a Top Internet Marketing Company

Right now, people are searching the web for a company like yours. Will they find you or your competitor? Lina Web Studio helps almost 400 companies increase website traffic, leads, and sales. Visit the links above to learn more about the services we offer or contact our internet marketing company today to find out what we can do for you.


YOUR WEBSITE IS YOUR #1 SALES & MARKETING TOOL

If it attracts visitors and can be found online, a website is the most effective sales and marketing tool at your disposal. Does your website measure up?



gif


Which Online Marketing Services Are Right for My Business?

Investment in a comprehensive online marketing strategy that ties together a variety of home service digital marketing services is recommended. The buyer's journey is now a multi-stage process, so you must employ multiple tactics, like SEO, PPC, Local Services ads, email, and social media.


Which services are best for your business depends on a few things:

  • Your budget

  • Your goals

  • Your product/service

  • Your target audience

  • And many other factors